BASF increases its presence in growing African markets

Thursday, Dec 08, 2011

BASF is increasing its presence in the growing African markets. Today, December 7, 2011, the company will open a new office in Nairobi, Kenya, to serve customers in East Africa and Sub-Sahara .

“Africa is a huge continent with a wealth of raw materials and a growing population. At the same time, the dynamically growing economy has enormous potential for BASF. Through establishing a stronger local presence we will be able to even further support our customers and to enhance BASF's market position,” said Jacques Delmoitiez, President, responsible for BASF's business in Europe, the Middle East and Africa.

The company’s target is to more than double sales in Africa by 2020. Its sales, excluding oil and gas, were around €1 billion in 2010.

The sale of innovative construction chemicals for the booming construction industry in the urban areas of East Africa is one of the main focuses of activity, as is the distribution of crop protection products that increase crop yields. At the same time, BASF is expanding its business in the consumer sector with products such as ingredients for personal care products and laundry detergents as well as pharmaceutical ingredients. Here, the company is profiting from a growing middle class with rising consumer aspirations.

BASF is also developing solutions to the pressing challenges that affect large parts of Africa. For the private housing sector, BASF supplies insulating materials such as Neopor^®. Another key project is the fight against vitamin A deficiency. Too little vitamin A can cause blindness and makes people more prone to infections. Staple foods, such as cooking oil and flour, are therefore fortified with vitamin A with the help of BASF.

Source: BASF