EQUATE launches new brand guidelines

Monday, Jan 09, 2012

EQUATE Petrochemical Company announced the launch of its new brand guidelines as part of its integrated corporate strategy.

On this occasion, EQUATE Senior Executive for Corporate Communications & Client Affairs Adel Al-Munifi said, “The new brand guidelines are in line with EQUATE’s continued growth and notable excellence in all relevant fields.”

Al-Munifi added, “As Kuwait’s first international petrochemical joint-venture with over 300 customers in more than 100 countries, EQUATE’s brand carries global magnitude, distinguished performance and excellent reputation.”

Al-Munifi noted, “EQUATE’s success is a result of its growing sustainable partnerships with many business entities and various communities, which is reflected by the tagline ‘Partners in Success’ to manifest overall commitment to all local, regional and international partners within a framework of Sharing Success to ensure absolute sustainability.”

Established in 1995, EQUATE is an international joint venture between Petrochemical Industries Company (PIC), The Dow Chemical Company (Dow), Boubyan Petrochemical Company (BPC) and Qurain Petrochemical Industries Company (QPIC). Commencing production in 1997, EQUATE is the single operator of a fully integrated world-scale manufacturing facility producing over 5 million tons annually of high-quality petrochemical products which are marketed throughout the Middle East, Asia, Africa and Europe.

Source: EQUATE Petrochemical